Speaker
Carl Rossini
Professor of Marketing, Collin College
Dr. Carl Rossini Jr. is professor and academic lead of the Marketing program at Collin College. During his nearly 25 years as an educator, he has developed advertising and media programs and served as an academic leader, professor, and mentor. His academic interests include Branding, Advertising, Media History, Research, and Market-Driven Business Planning. Dr. Rossini has a doctorate in marketing, an MBA from Southern Methodist University, and undergraduate and graduate degrees in history. Before dedicating himself to education, Dr. Rossini had a 20-year advertising and brand planning career in package goods and hi-tech that included roles with The Richards Group, Texas Instruments, and Pennzoil, for whom he developed digital media.
