John Davidson, TEDx and active speaker on esports and youth marketing, is formerly the Head of Partnerships at GameStop, led esports business development for PRG, the world’s leading event technology company, and wrote the Business Development and Revenue Strategies curriculum for SMU’s Esports Business Management Certificate Program. John currently serves as Board Chair of the Esports Trade Association and Founder & CEO of consulting firm, DLC. Through a diverse career in skateboarding, video production, marketing and business development, John has a unique perspective and understanding of sub-cultures and consumer behavior.